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Online Advertising Specifications + Guidelines

ONLINE ADVERTISING SPECIFICATIONS & SUBMISSION GUIDELINES

WEBSITE BANNER AD SIZES & PROFILES:

Leaderboard Banner:

Dimensions: 728 x 90 (pixels)
Maximum Size: 40K GIF / JPG, 50K Flash
Accepted File Formats: GIF, JPEG and SWF (Flash)

Large Box (Medium Rectangle) Banner:

Dimensions: 300 x 250
Maximum Size: 40K GIF / JPG, 50K Flash
Accepted File Formats: GIF, JPEG and SWF (Flash)

Skyscraper Banner:

Dimensions: 160 x 600
Maximum Size: 40K GIF / JPG, 50K Flash
Accepted File Formats: GIF, JPEG and SWF (Flash)

Horizontal Rectangle Banner:

Dimensions: 600 x 80
20K GIF / JPG, 30K Flash
Accepted File Formats: GIF, JPEG and SWF (Flash)

E-NEWS BLAST BANNER SIZES & PROFILES:

Showcase Banner:

Dimensions: 700 x 80 (full-width rectangle banner)
Maximum Size: 20K GIF / JPG (no Flash)

Rectangle Banner:

Dimensions: 300 x 130
Maximum Size: 20K GIF / JPG (no Flash)

Logo/Text:

Logo and multi-line text campaign – see full specifications below.

DEAL BLAST and iDATA BLAST BANNER SIZE & PROFILE:

Showcase Banner:

Dimensions: 700 x 80 (full-width rectangle banner)
Maximum Size: 20K GIF / JPG (no Flash)
See full specifications below.

BANNER BEHAVIOR:

- Recommended Animation Length: 15 Seconds (animation may include multiple loops but all animation must stop at 30 second point and not loop continuously)
- Maximum Animation Time: 30 Seconds (any animation within banner file must cease at 30 seconds from initial load of the banner)
- Must open a new browser window upon click.
- Alt text: 255 character maximum.

FLASH MEDIA GUIDELINES:

Flash Versions Supported:

- Flash 9 and earlier.
Sound (audio):
- No Audio Allowed Except Under Special Contract with ABL Advisor.

Deliverables with your Flash creative:

- The “clickTAG” variable must be embedded within the final SWF. ABL Advisor can also integrate once the source file is provided. If providing a complete, ready-to-launch SWF, please include the “clickTAG” (case sensitive) variable and test prior to sending to ABL Advisor.

- Please include Flash Source file (FLA) and convert fonts to outline. Please also any fonts (either Windows or cross-platform font files) with the source file(s).

- All Flash banners MUST include a JPG or GIF file of the same size as the Flash banner that will be delivered to devices where Flash is not supported (such as iPhone, iPad, etc.)

DESIGN REQUIREMENTS:

- The resolution must be optimized for 72 pixels per inch

- All creative must be designed with a 1x1 pixel solid background color to avoid unwanted color conflicts with the displaying page.

- Please leave a single pixel solid color border around all banners to allow for color coordination by the ABL Advisor design staff.

- For JPG format media, the banner creative must be “full bleed” – with no transparency or background fill outside of the border.

- Animated GIFs should have at least two seconds between frames, maximum of six frames.

- Banners with a white or transparent background must include a 1 pixel-wide border.

- If you have a specific request for border color, background color, or would like to consider other exclusive rich media options, please contact ABL Advisor in order to discuss the options for your campaign to allow for the most effective results possible for your sponsorship placement.

LEAD TIME / SCHEDULE TO POST BANNERS ON ABL ADVISOR

GIFs/JPGs: Three (3) business days.
Flash & Rich media: Five (5) business days.
Premium positions: Seven (7) business days.

FLASH MEDIA INTEGRATION SPECIFICATIONS

When submitting Flash creative please provide:

- Flash movie file (.swf)

- Flash .FLA file (Windows Format)

- Fonts (Windows compatible) -- convert fonts to outline and also include font files with the source file set.

- Alternate JPG/GIF (served to browsers and devices that do not have a compatible Flash Plug-In) to be used when Flash not supported.

- Flash movie files saved in Flash version 9 or prior, supported.

- clickTAG – Please integrate into the FLA and final compiled SWF file the clickTAG method to allow for click tracking. Detailed instructions can be found at the following web site: http://www.flashclicktag.com -- and if unable to implement, ABL Advisor will ready any Flash banners, as required.

- Please specify the version of Flash used to compile the final movie (i.e. Flash CS4), as well as background color needed for the Flash creative (default is #FFFFFF).

- All final creative must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.

- The wmode value in the HTML code will be set to "opaque".

- Flash creative with audio is not permitted.

- Animation looping is allowed up to maximum of 15 seconds.

Flash ActionScript & Code

- ABL Advisor requires that the industry-standard clickTAG be utilized on all Flash media banners. Detailed instructions can be found at the following web site: http://www.flashclicktag.com -- and ABL Advisor will complete the routine as needed (at no cost) and re-compile, as required, prior to launching a new campaign. Both ActionScript 2.0 and 3.0 are supported.

Third Party Ad Serving

Banner Ad serving support for 3rd party code (such as DoubleClick, PointRoll, etc.) is typically supported, but addressed on an individual basis. Please allow additional time for our production department to ready any 3rd party campaign prior to launch (please make sure the campaign is active for full testing during preparation stage). Please note that 3rd code utilizing the ILAYER cannot be served without removing the ILAYER portion.

Java

ABL Advisor does not directly support Java Applets. If you wish to deliver Java-based media, please contact ABL Advisor to discuss issues such as file sizes, expected load times, etc. ABL Advisor recommends delivering banner media through rich media solutions such as a Flash banner creative, then delivering your Java solution on the resulting web page on your corporate web site that would be linked from the banner delivered through abladvisor.com.

LOGO ARTWORK GUIDELINES – ALL PRODUCTS

This “Logo Artwork Guidelines” provide details about how logos should be submitted, where materials should be sent and best practices for the most effective results possible for your branding.

Logo Artwork can be emailed to dfinegan@abladvisor.com (file no bigger than 5 MB) or supplied on CD, DVD, or flash drive.

  1. Provide one digital file of your logo in color, on a white background. Vector Artwork is requested and recommended. If vector is not available, then the highest resolution TIF or JPG is should provide high enough resolution to support the final output (minimum resolution is 600x600 pixels, 72 dpi for JPG/TIF but vector formats are always preferred and recommended (please see additional details below).
  2. All required registered trademarks and service marks must be included as embedded elements within your logo artwork.
  3. Color must be applied directly to the digital art file.

Preferred artwork formats:

Vector-based artwork is always preferred and will provide the best quality possible. Raster-based formats such as JPG/JPEG and TIF/TIFF can be utilized if vector format not available.

  • Encapsulated PostScript (.EPS) files
  • Adobe Illustrator (.AI) files
  • Four color process / Raster (JPG/JPEG or TIF/TIFF) files utilizing the maximum quality settings available

All artwork and text within the digital file must be converted to outlines or curves before sending.

ENEWS BLAST LOGO/TEXT CAMPAIGNS

Campaigns include your company logo, hotlink and multi-line text company message:

Company Message Guidelines:

Line 1 – Headline (Bold): Single line only, may not exceed 50 characters including spaces and punctuation. Final allowable character count maximum may need to be reduced based on submitted copy and use of upper case character count, etc.

Lines 2 – 4: Text Copy: Limited to three lines providing a total of 180 characters (including spaces and punctuation).

Line 5 - URL (Live Hotlink): Active URL only permitted. URL cannot exceed 50 characters including punctuation. Please include both the URL that you wish to appear in this line as well as actual URL that will be used for the browser link. For example, you may wish to have your company’s base URL exposed to our audience such as: www.yahoo.com – but the URL that actual is used when someone clicks on that link might be a trackable URL or one linking to a dedicated landing page.

LOGO ARTWORK GUIDELINES

This “Logo Artwork Guidelines” provide details about how logos should be submitted, where materials should be sent and best practices for the most effective results possible for your branding.

Logo Artwork can be emailed to dfinegan@abladvisor.com (file no bigger than 5 MB) or supplied via FTP, URL on download site or physically on CD, DVD, or flash drive.

  1. Provide one digital file of your logo in color, on a white background. Vector Artwork is requested and recommended. If vector is not available, then the highest resolution TIF or JPG is should provide high enough resolution to support the final output (minimum resolution is 600x600 pixels, 72 dpi for JPG/TIF but vector formats are always preferred and recommended (please see additional details below).
  2. All required registered trademarks and service marks must be included as embedded elements within your logo artwork.
  3. Color must be applied directly to the digital art file.

Preferred artwork formats:

Vector-based artwork is always preferred and will provide the best quality possible. Raster-based formats such as JPG/JPEG and TIF/TIFF can be utilized if vector format not available.

Encapsulated PostScript (.EPS) files

  • Adobe Illustrator (.AI) files
  • Four color process / Raster (JPG/JPEG or TIF/TIFF) files utilizing the maximum quality settings available

All artwork and text within the digital file must be converted to outlines or curves before sending.

GENERAL ARTWORK INFORMATION

PMS COLORS

PMS = Pantone Matching System. Universally recognized color guide used for defining spot colors within a corporate brand logo. Company should supply PMS color with their logo.

CMYK

CMYK = Cyan, Magenta, Yellow & Black. 4 color process printing system used to print full color images and used for offset printing.

4-COLOR PROCESS

Offset printing using colors made up of percentages of CMYK dots. 4-color process printing can be used on mouse

FONTS

The style of the characters or text.

EPS FILE

EPS = Encapsulated PostScript File. The preferred format for most logo print applications. EPS files are vector based files which can be color separated. All fonts must be converted to outlines or curves.

JPEG/JPG FILE

JPEG = Joint Photographic Expert Group. A raster based file, which is usually low resolution, and cannot be color separated. This format cannot be used for any print applications, other than embroidery and offset printing.

TIFF/TIF FILE

TIFF = Tagged Image File Format. A raster based file, which is usually low resolution and cannot be color separated, same as JPEG. Some black and white TIFF files can be used for one color printing or laser engraving if the file is high resolution (at least 300dpi).

VECTOR FILE

EPS, AI, CDR files, etc. A file created in Illustrator, Corel Draw or similar type design program. File can be color separated and manipulated as required.

Preferred format for most logo print applications.

RASTER FILE

JPEG or TIFF files. A halftone or photographic image imported into the computer via a scanner or digital camera, which is made up of pixels, and therefore usually low resolution.

PDF

PDF = Portable Document Format (PDF) is an open standard for document exchange. This file format was created by Adobe Systems in 1993. This is the ideal file format for documents, newsletters, and similar but these files generally cannot be used as artwork.