FREE MEMBERSHIP Includes » ABL Advisor eNews + iData Blasts | JOIN NOW ABLAdvisor Gray ABLAdvisor Blue
Skip Navigation Links

Author Profile

Linda McDonough
Managing Director | 50 Words
Linda McDonough is a managing director of 50 Words, a leading marketing consulting, public relations and crisis communications firm.

She possesses a proven track record of helping clients with strategy, marketing and communications challenges. McDonough has particular depth working with clients across the financial services and professional services industries, but draws upon a variety of cross-industry experience as well. She has assisted clients in all areas of corporate strategy development, market segmentation, marketing planning and implementation, new product development, sales force effectiveness, branding and business growth strategies.

She is a trusted advisor who has guided messaging and communications programs for clients in crisis situations that helped to strengthen stakeholder confidence and preserve brand value.

Prior to founding 50 Words, Linda was vice president of marketing for the Revolving Credit Group of Textron Financial, a Fortune 200 company.

McDonough is president of the Philadelphia Chapter of the Turnaround Management Association. In addition, she serves on the board of the Philadelphia Network of the International Womens Insolvency & Restructuring Confederation and is a member of the International Factoring Association, New York Institute of Credit and American Bankruptcy Institute.

McDonough received an MBA and a bachelors degree in finance from St. Josephs University.

Posts by this Author:

The first quarter has just come to a close: do you know where your marketing plan is? For many companies, the answer is “sitting on a shelf gathering dust.” The good news is it’s never too late to start planning and measuring when it comes to marketing. Linda McDonough explains. Read Full Article

Strategic Planning
April 02, 2013 @ 07:00 AM