Pier Asset Management (“Pier”) provided a $5 million senior credit facility to SET Financial, marking the second facility Pier has extended to support SET’s continued growth. SET Financial is an independently owned state licensed consumer lender providing installment loans from $500 to $2,500. 

Pier is a private credit investment firm focused on specialty finance. Based in Los Angeles, California, Pier provides senior secured credit facilities and tailored debt solutions to fintech lenders and platforms. To date, Pier has funded over $500 million in credit investments and partners closely with innovative originators to scale responsible lending products across emerging asset classes.