Ben Nicholson is the President of Fortis Business Advisors, an advisory firm specializing in performance optimization, turnaround management, sales & marketing strategies, and asset optimization for small businesses with revenue of $500M to $20MM.

Fortis serves healthy and distressed businesses at each stage of the business lifecycle directly or through their financial institutions and professional services advisors, and provides small retailers and distributors with expertise in strategic inventory assessments, promotions, inventory asset monetization, location pare backs, retail exit strategies and store closing sales. Fortis also operates “dark” retailers where ownership has effectively “surrendered the keys” to creditors seeking investment preservation, succession planning or maximum recovery, and executes “Pop-Up” store liquidation strategies and other non-traditional store formats.

For more information about Fortis Business Advisors, please visit, www.fortisba.com, or contact Ben Nicholson directly at btnicholson@fortisba.com.