Experienced commercial finance leader. Providing customized finance solutions to fast-growing companies. Working to improve women’s access to funding.

Finance-industry veteran with 20 years of business expertise in helping small and mid-sized businesses (SMBs) thrive.

Founder and CEO of JPalmer Collective, funding high-growth companies that do not fit the traditional lender's criteria, including women-led companies and consumer brands focused on conscious consumers, sustainability and inclusivity.

Former CEO of Gerber Finance – grew ABL portfolio by more than 140% and achieved the firm's second most profitable year in its 25-year history during the pandemic. Increased portfolio from 34% to 56% women-owned and -led businesses.

A working mother to four girls, Palmer is a female entrepreneur with deep finance industry experience who is committed to helping ensure that the future of financing is female-inclusive. She is the current President of the Secured Finance Network (SFNet) and a recognized leader in the finance industry.