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LBC Credit Partners Provides $60MM to Support Acquisitions of Market Research Firms

July 25, 2018, 07:11 AM
Filed Under: Marketing

LBC Credit Partners (LBC), a provider of financing solutions to middle market companies, provided a $60.0 million senior secured credit facility to support the acquisitions of Market Strategies International and Morpace Inc. (Morpace) by STG Partners, LLC. Market Strategies and Morpace will be fully integrated and co-located under a new brand to be announced later in 2018 and will remain headquartered in Michigan. The combined organization will be the 15th largest market research firm in the United States with blue-chip clients from around the globe.

LBC served as Agent for the senior secured credit facility.

Market Strategies and Morpace are leading market research firms serving the automotive, consumer/retail, energy, financial services, health, technology and telecommunications industries. Their research specialties include brand, customer experience, product development and segmentation, and they are known for exceptional quality of
execution, smart methodologies, and a rigorous approach to primary research as well as syndicated studies and benchmarking.

STG Partners, LLC is a Palo Alto, California-based private equity firm which has built a long and successful track record transforming high potential software and technology-enabled services companies into definitive market leaders.

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