Alvarez & Marsal (A&M) announces Managing Director Ash Mathradas’ relocation from A&M Singapore to the firm’s Corporate Performance Improvement (CPI) practice in San Francisco. Mathradas will join CPI’s West Region Technology, Media, and Telecommunications (TMT) industry vertical.

Mathradas brings over 24 years of experience in performance improvement and executive leadership to A&M San Francisco. He specializes in revenue enhancement, including salesforce effectiveness, pricing optimization, segment marketing and commercial operations improvement.
           
“Our TMT practice is growing as rapidly as the global technology industry. Our clients are experiencing disruptive changes impacting profitability and growth in new markets. Ash’s extensive international experience enhances the breadth of our service offerings to global clients in the tech sector,” said Joel O’Driscoll, the Managing Director who leads Alvarez & Marsal’s West Region Corporate Performance Improvement practice.
 
Prior to joining A&M, Mathradas served as a General Manager with Cisco, where he was responsible for their Certified Pre-Owned Equipment business first across Asia, then globally.

Mathradas also spent 12 years with Dell in Austin, Texas in several leadership roles across the direct sales channel, during which time Dell grew from $6 billion to more than $60 billion in revenue. Prior to leaving the organization in 2008 as Executive Director, Mathradas led several SMB, Public Sector and Enterprise P&L exercises.