FREE MEMBERSHIP Includes » ABL Advisor eNews + iData Blasts | JOIN NOW ABLAdvisor Gray ABLAdvisor Blue
Skip Navigation LinksHome / News / Read News


Siena Lending Group Closes $7MM Credit Facility for Lime Crime

April 25, 2019, 08:50 AM
Filed Under: Consumer Products

Siena Lending Group LLC announced the completion of a $7.0 million asset-based revolving credit facility for Lime Crime, Inc. (Lime Crime). The facility will be used to support the company’s working capital needs and continued growth.

Lime Crime, headquartered in Woodland Hills, CA, is an innovative cult-status cosmetics and hair color brand majority-owned by private equity firm Tengram Capital Partners LLC (Tengram). Founded in 2008 by Doe Deere, Lime Crime designs trend-setting products with whimsical packaging and experiences to make their customers feel “magical.” Lime Crime prides itself in its cruelty-free and vegan makeup products which include lipsticks, eyeshadows, hair tints, pop on nails, makeup brushes and highlighters. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader thanks to its huge social influence, with over 3.5 million Instagram followers.

Scott Elliotto, Director of Siena, said, “Due to Lime Crime’s significant growth, they needed a lender that could execute in a short time frame and we were confident we could meet it. The transaction was completed in 3 ½ weeks. Tengram has proven to be a great partner and we look forward to working with another portfolio company.”

Rich Gersten, a Partner at Tengram, said, “We have worked with the Siena team before and we knew they would be able to move quickly under our tight time frame. Siena has been a great partner for Tengram.”

Comments From Our Members

You must be an ABL Advisor member to post comments. Login or Join Now.