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Tree Line Capital Agents First Lien Credit Facility for Advice Media

July 09, 2019, 08:30 AM
Filed Under: Media

Tree Line Capital Partners, LLC, a direct lender focused on the lower middle market, served as lead arranger and administrative agent for a first lien credit facility, consisting of a revolver, term loan and accordion for Advice Media, LLC.  Intrepid Investment Bankers served as financial advisor to the Company.

Headquartered in Park City, Utah, Advice Media is a technology-enabled digital media company which manages the online footprint of private medical practices nationwide.  Customers trust Advice Media’s end to end platform to build, host and manage websites, improve customer review and engagement, optimize lead generation capability and manage social media activity.  Advice Media has experienced strong growth since its founding in 2008, and is owned by its management team, led by Shawn Miele, CEO.

“The Tree Line team ran a very efficient process and truly designed the transaction to meet our objectives,” said Shawn Miele. “We chose to work with Tree Line because of their demonstrated ability to support borrowers with significant post-close capacity for acquisitions and other growth needs.  Our new financing structure will be a key driver for our growth ahead.”

Frank Cupido, Partner of Tree Line added, “We’re extremely excited to partner with Advice Media.  Shawn and his team have built a very impressive platform with leading customer retention driven by a best in class product offering and a robust technology backbone. This transaction is a great example of our ability to directly partner with leading management teams in the lower middle market.  We worked closely with Advice Media to formulate a specific plan for future financings, and look forward to growing a long-term relationship.”

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