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CIBC Provides $10MM Credit Facility to Guru Organic Energy

April 22, 2021, 07:28 AM
Filed Under: Beverages

GURU Organic Energy, Canada’s leading organic energy drink brand, entered into a three-year committed $10 million credit facility with the Canadian Imperial Bank of Commerce (“CIBC”), replacing its current facilities.

“This credit facility with improved terms provides GURU with additional flexibility as we actively pursue our expansion and reach new consumers across Canada and in the U.S. As recently announced, we are rolling out our products to 5,300 new points of sale in markets outside of Quebec, supported by strategic and methodical sales and marketing activities. With access to over $40 million in cash and credit as of January 31, 2021, we are in a solid financial position to execute our ambitious growth plans for 2021 and beyond,” said Carl Goyette, President and CEO of GURU.

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