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White Oak and Gordon Brothers Renew Strategic Investment Partnership Agreement with Kids2

July 01, 2021, 08:02 AM
Filed Under: Consumer Products

Kids2, a global company that designs solutions to help early-stage parents and families, announced a renewed and expanded partnership agreement with White Oak ABL and Gordon Brothers.
The renewed agreement, from last year’s arranged senior secured credit facility, includes an increase to strategic capital available to the Kids2 business. This increase in capital will help the brand as it seeks to increase profitability, help more global families achieve tiny wins for bright futures and allow the team to reinvest back into the Kids2 business overall.
“We have been impressed with White Oak and Gordon Brothers and their leadership from the first engagement. We are directly working with trustworthy, fact-driven decision makers who share the same goals and values we do,” said Ryan Gunnigle, CEO and Owner of Kids2. “It’s been a welcomed difference from working with our former banking group who turned out not to be true, authentic partners.  In contrast, this group has leaned in and locked arms with us to ensure we have a beneficial and rewarding partnership. They care about the long-term success of Kids2.”
Kids2 is one of the fastest growing baby products companies in the world, inspiring creative thinking and real-life solutions for families as they grow. Kids2 spans five global hubs and sells to thousands of retail outlets across the globe, including Target, Amazon and Walmart.
“At White Oak, we look for and value long-term partnerships. Kids2 is a strong company that is growing globally and has long-term value and opportunity," said Tom Otte, Head of White Oak ABL. “We are fortunate to work with them and look forward to a great continued partnership.”
“It has been a pleasure collaborating with Kids2 and White Oak and bringing to bear our unique Gordon Brothers financing platform and Brand expertise to such impressive enterprises,” added Tobias Nanda, President, Brands at Gordon Brothers.  “We are excited about our role in supporting Kids2’s continued growth.”

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