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Rosenthal Launches Pipeline, Geared Towards High-Growth Direct-to-Consumer and E-Commerce

October 05, 2021, 08:05 AM
Filed Under: Industry News

Rosenthal & Rosenthal announced the launch of Pipeline, a new e-commerce growth capital resource tailor-made for savvy entrepreneurs and founders looking for an extra edge to keep their brands charging forward.
Family-owned and independent, Rosenthal leverages its rich 83-year-old heritage and extensive expertise in financing businesses of all kinds with an eye toward the future and the changing e-commerce landscape. Pipeline adds a range of new customized capital offerings to Rosenthal’s arsenal designed specifically for direct-to-consumer brands to fill the gaps where venture capital and equity cannot.
“We are thrilled to introduce Pipeline,” said Peter Rosenthal, President of Rosenthal. “Over the past 83 years as Rosenthal has grown, we have steadfastly supported our clients through shifts in consumer demand and disruptive market conditions. Pipeline is yet another important step in our firm’s evolution and a dynamic new vehicle for us to continue to fuel our clients’ success.”
Through incremental working capital, Pipeline offers businesses more liquidity to expand existing product lines, build e-commerce inventory and fuel growth opportunities, as well as trade credit financing to facilitate inventory purchases earlier in the supply chain. Securing letters of credit, purchase guarantees to suppliers and cash funding for inventory in transit and freight is mission critical for any fast-growing business today encountering omnichannel and supply chain challenges.
“We are aiming for that sweet spot that every brand is looking for—the gray area that venture capital and equity typically doesn’t cover but is so essential to keep a business running smoothly,” said Andrew Barone, Senior Vice President and Pipeline’s Director of Sales. “Rosenthal supports inventory throughout the supply chain cycle, which is a huge differentiator since most funding is available only when goods arrive, not earlier in the cycle when companies often need it most.”
Funding through Pipeline pairs well with longer-term venture debt or equity capital, offering more flexibility to support rapid growth without the regulatory restrictions and environment of a bank.
“Our working capital can enhance a company’s future valuation by leveraging debt now, giving a brand an extra boost to accelerate growth,” said Robert Miller, EVP and Head of Rosenthal’s Asset Based Lending Division. “With Rosenthal’s robust factoring, asset-based lending and purchase order financing solutions as well, our clients can grow with Rosenthal as their needs evolve, all without giving up equity or diluting ownership in their business.”
“Pipeline is designed to be more than just working capital solutions,” said Cassie Rosenthal, Executive Vice President at Rosenthal. “We are creating a collaborative community of like-minded direct-to-consumer brands and founders who are experiencing same-stage challenges and exponential growth opportunities that can make or break their businesses. As we continue to grow, Pipeline’s capital solutions, content, events and other endeavors will reflect the needs and interests of this rapidly growing dynamic group.”


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