FREE MEMBERSHIP Includes » ABL Advisor eNews + iData Blasts | JOIN NOW ABLAdvisor Gray ABLAdvisor Blue
Skip Navigation LinksHome / News / Read News


First Business Capital Provides $3MM Facility to

October 23, 2013, 07:36 AM
Filed Under: Retail Stores, an online home improvement retailer with storefronts such as the award winning, announced it has signed an agreement with First Business Capital Corp., which will provide the e-retailer and distributor financing of up to $3 million. The financing is in the form of a revolving line of credit facility which extends until 2015.

“The financing will be used to expand warehouse operations as well as to help grow the company’s business”, says Michael Fox, the company’s Chief Operating Officer. “We look forward to growing our business with top partners like Kohler, Moen and Delta Faucet.”

The agreement replaces a previous $575K financing agreement Martz Supply had with Wells Fargo & Co.

In addition to expanding warehouse inventory, is focusing on improving its customer experience. To do so the company is giving its website a full design makeover and adding numerous new features like Google Trusted Stores, Amazon payments, shopping cart remarketing, and lightbox email acquisition technology.

“eCommerce is constantly changing and with this new infusion of Capital we are 100% focused on evolving the business with the future in mind.”, says Nick Fox, CTO/Co-Founder. “To do so we are focusing on increasing our partnerships with our best brands who can keep up with industry and consumer demands. This includes Inventory, Product Availability, Shipping/Delivery Times, Video, Marketing Content, Branding and Marketing Partnerships. Our customers are Savvy, Stylish and on the go, so we need to re-design our entire process around them.”

Headquartered in Racine, WI,, LLC is a leading online home improvement retailer with web stores that include the award winning which is the online leader of faucets, sinks, fixtures and accessories for the kitchen and bath. It also operates Martz Supply in Denver, CO which distributes major brands such as Kohler, Sterling, Rohl, Brizo, Moen, Delta Faucet, Hansgrohe, and Grohe. This includes a Denver Showroom. recently became one of KOHLER and Moen’s few exclusive Authorized Internet Retailers.

First Business Financial Services is a $1.2 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies.

Comments From Our Members

You must be an ABL Advisor member to post comments. Login or Join Now.