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Victory Park Capital Provides $100MM Credit Facility for E-Commerce Third-Party Seller Juvo+

April 07, 2022, 07:41 AM
Filed Under: e-Commerce

Victory Park Capital (“VPC”) provided a $100 million credit facility to Juvo+, one of the top private label product developers in e-commerce. The funding will primarily be used to launch innovative new products and fund strategic expansion as Juvo+ continues to scale its footprint across multiple e-commerce channels.

Leveraging data and machine learning, Juvo+ identifies opportunities to develop and bring thousands of unique products to market each year. Since its founding in 2013, Juvo+ has become one of the ten largest third-party sellers on Amazon, Walmart and Target, offering a diverse set of products such as party supplies, home goods, and arts and crafts.

The founders of Juvo+ are serial entrepreneurs having started MeziMedia (acquired by ValueClick) and Kitchen United (backed by Google Ventures and Fidelity). Its senior management team has extensive e-commerce experience, having previously worked for platforms including 1-800-Flowers, Shopzilla and Yahoo!.

“VPC’s support will bring with it a new stage of growth for us,” said Juvo+ CEO Steve Neufer. “With this funding, we will be able to accelerate our highly efficient and technology-enabled product development efforts and our already meaningful channel diversification. We welcome this partnership with an established leader in e-commerce financing.”

“Juvo+ has proven its ability to effectively scale and succeed in the competitive e-commerce landscape,” said Tom Welch, Partner at Victory Park Capital. “We're excited to partner with Steve and his team as they continue to develop, launch and scale innovative consumer products.”

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