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Golub Capital Provides $153MM to Finance Market Track’s Acquisition of Competitrack

October 25, 2013, 08:01 AM
Filed Under: Technology

Golub Capital announced today that, as Sole Bookrunner and Administrative Agent, it provided a $153 million GOLD financing to support the acquisition of Competitrack, Inc. by Market Track, LLC. Market Track is a portfolio company of Aurora Capital Group .

Market Track is a leading provider of data-driven promotion and pricing intelligence solutions in North America. Offered via a web-based software-as-a-service platform called FeatureVision®, Market Track's solutions enable retailers and manufacturers of consumer goods to efficiently monitor and analyze causal data, including real-time eCommerce data, to maximize the value of their promotional and pricing campaigns. Customers use FeatureVision® as both a competitive intelligence tool to determine how products and brands are being promoted, and to ensure compliance with trade promotion agreements. The company's granular promotions data covers nearly every retail trade class, product category, and media channel, measuring promotional activity during the critical 0-7 days before a consumer's purchase decision.

Based in New York City, Competitrack is a full service competitive advertising tracking firm that has over 500 clients spanning virtually all major industries and including over 75 of the nation's top 100 advertisers and their ad agencies. Competitrack provides fully customizable solutions, both domestically and internationally, for creative monitoring, competitive spending, ad message content analysis, and data inputs for marketing mix models.

The acquisition will create a leading provider of detailed promotions and creative ad tracking data across most forms of media, which will provide both Market Track and Competitrack clients with the strongest competitive tracking and analytics capabilities available.

"We are thrilled to expand our partnership with Aurora and Market Track," said Troy Oder, managing director at Golub Capital. "Aurora and the Market Track team have done a great job executing on the strategic vision established at the time of Aurora's initial investment in the company. We are excited to increase our commitment to the platform in connection with this transaction."

"Golub Capital has proven to be an excellent financing partner to support our investment in Market Track," said Josh Klinefelter, partner at Aurora Capital Group. "Golub's simple, comprehensive financing solution delivered the speed and certainty necessary to execute the Competitrack transaction in a short timeframe.  We value Golub's ability to provide scalable, reliable financing solutions designed to grow alongside our investments."

With over $8 billion of capital under management, Golub Capital is a leading provider of financing solutions for the middle market, including one-loan financings (through the firm's proprietary MiniGOLD, GOLD, and MegaGOLD facilities), senior, second lien, and subordinated debt, preferred stock and co-investment equity. The firm underwrites and syndicates senior credit facilities up to $300 million. Golub Capital's hold sizes range up to $250 million per transaction.

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