Yieldstreet announced the appointment of 20-year financial services and technology industry veteran Rick Winslow as Chief Product Officer. This strategic expansion of Yieldstreet’s leadership team will help further scale the platform and make alternative investments more accessible to investors looking to grow their wealth outside of the stock market.

In this new role, Winslow will lead Yieldstreet’s efforts to provide investors with a simple, personalized end-to-end experience. This includes frictionless onboarding, robust investing tools, relevant educational content, experienced support, transparent performance reporting and more. Some immediate focus areas include:

• Recommendations by Yieldstreet: Yieldstreet’s proprietary algorithm assists in matching investors with a curated set of investments that align to their strategy and goals.

• Investor education: Yieldstreet offers a robust library of proprietary content that helps meet the needs of both new and experienced private market investors throughout their journey.

• Expanding distribution: Through new marketing capabilities, partnerships and channels, Yieldstreet will continue to seek to reach and onboard new investors.

Winslow will lead Yieldstreet’s Design, Product Management and Investor Relations/Customer Support teams, reporting to founder and CEO Milind Mehere.

“Rick’s deep experience in developing and elevating financial services products makes him an ideal addition to our growing team,” said Mehere. “We believe private market alternatives should be a fundamental part of every investor’s portfolio, and Rick’s experience and leadership will help us make that mission a reality.”

Prior to joining Yieldstreet, Winslow served as Chief Product Officer at Kabbage, where he helped pioneer an entirely new category of automated cash-flow solutions for small businesses. Winslow also previously served as Senior Advisor at McKinsey & Company and Head of Digital Innovation at Capital One Commercial Banking.

“Yieldstreet is expanding access to private markets by simplifying the end-to-end investing experience,” said Winslow. “I’m excited to work with a mission-driven company that is creating transparency, leveling the playing field and putting investors first.”