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B. Riley’s GA Europe Partners with CM Sports to Revitalize RENO

October 05, 2022, 07:00 AM
Filed Under: Retail

GA Europe, a B. Riley Financial company, is working with CM Sports GmbH ("CM Sports") to revitalize RENO, a leading German shoe chain. GA Europe will work together with CM Sports to strategically realign RENO's store footprint and restock stores with fresh inventory to position the shoe chain for future success.

In connection with CM Sports' recent acquisition of RENO, GA Europe has purchased store and warehouse inventory, and certain other assets, and will lead the sale of existing inventory to allow for new merchandise to be introduced into RENO stores. RENO has approximately 290 retail locations across Germany, Austria, and Switzerland.

"RENO is one of the largest shoe chains in Germany by store volume and inventory with an established e-commerce channel. With a balanced portfolio of retail and private label brands, RENO offers mass appeal among families, price-oriented customers, and brand loyalists," said Dr. Tino Bauer, Managing Director of GA Europe. "Together with CM Sports, we believe we are uniquely positioned to strategically realign the RENO store fleet while restoring its profitability."

CM Sports will continue to operate RENO and its subsidiaries, including its retail locations and online store channels. CM Sports plans to re-open RENO stores in the coming months with new and fresh merchandise for men, women, and children.

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