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Abacus Finance Provides Senior Debt Financing to Support Recapitalization of Advertiser Perceptions

March 16, 2023, 07:37 AM
Filed Under: Advertising

Abacus Finance Group served as Senior Secured Credit Facilities Administrative Agent and Sole Lender for senior secured credit facilities to support the recapitalization of Advertiser Perceptions by Eureka Equity Partners. Additionally, Abacus made an equity co-investment in Advertiser Perceptions.

Founded in 2002, Advertiser Perceptions is the leading provider of research-based strategic market intelligence and analysis to the media, advertising, and ad tech industries. Eureka Equity Partners is a private equity firm targeting niche market leaders with up to $100 million in revenue across such industry segments as business services, health care services, specialty industrials, and consumer products.

"Abacus provided us with tremendous support early on in this transaction and fully delivered on their promise to provide seamless execution,” said Lisa Millhauser, a Principal at Eureka Equity Partners. “We are excited to be partnering with Abacus in support of Advertiser Perception’s continued growth.”

“We were pleased to have had the opportunity to complete our first transaction with the Eureka Equity Partners team,” said Tim Clifford, President and CEO of Abacus. “Our ability to meet Eureka’s desire for a smooth execution in a short timeframe is just one of the many attributes of our Total Partnership Approach™.”

“Eureka Equity Partners was great to work with in this transaction, and they brought us a standout company,” added Joseph Lee. “Advertiser Perceptions is a highly attractive, niche business offering a full suite of products and services within a growing market.”

Abacus team members involved in the transaction included Joseph Lee and Greg Scanlon. Legal counsel was provided to Abacus by Goulston & Storrs, PC.

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