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Hilco Digital Assets and Announce Strategic Investment and JV Partnership

March 28, 2023, 07:47 AM
Filed Under: Industry News
Related: brands, Hilco Global

Hilco Digital Assets, a Hilco Global company and leader in the acquisition and monetization of premium digital assets, has made a substantial strategic investment in, a disruptive naming platform that combines AI, Crowdsourcing, and Gamification to provide branding solutions to companies. As part of the investment, Andrew Miller, Managing Director of Hilco Digital Assets, will join the Squadhelp Board of Directors.
Squadhelp offers a variety of cutting-edge branding services, including Naming Contests, Audience Testing, and a Brandable domain marketplace which includes the world’s largest collection of expert-curated brandable domain names for sale. With over 400,000 creatives across the globe and 45,000+ customers, Squadhelp has become the preferred branding destination for early-stage startups and Fortune 500 companies alike. With this recent investment, Squadhelp aims to enhance its leadership position in the branding and domain name industry by expanding its team and scaling up its technology and marketing investments.
Squadhelp and Hilco Digital Assets have also entered into a joint venture partnership to launch a one-of-a-kind, curated Marketplace for top-tier premium domains. This powerful partnership combines Hilco Digital Assets' deep experience and track record in managing the world’s highest value domain name transactions with Squadhelp’s focus on branding, customer acquisition, and technology. The result is a winning combination that will create a game changing one-stop destination for ultra-premium domains.
“We started Hilco Digital Assets to rapidly become a disruptor in the digital asset space, with a focus on domain names. Hilco and its partners have a decades long track record of investing in and managing hundreds of millions of dollars in domain name transactions.  Leveraging Hilco Streambank category leadership in intangible asset disposition for corporate America, and Hilco Global’s position as the world's preeminent authority on maximizing the value of assets, we are confident that Squadhelp is positioned to be the go to destination for acquiring, selling, and testing brandable assets”, said Miller.
"Our partnership with Hilco Digital Assets is a major milestone in our goal to become world’s #1 branding destination", said Darpan Munjal, Founder & CEO of "This investment will allow us to accelerate our growth and introduce new disruptive capabilities at an even more rapid pace. We are excited to leverage Hilco’s expertise in premium digital assets and work together to create a unique offering for high-value premium domains."
Hilco Global continues to make strategic investments to support its brand, digital asset, intangible asset and intellectual property businesses including Hilco Digital Assets, Hilco Streambank,, Hilco IP Merchant Bank, and now Squadhelp.  Jeffrey B. Hecktman, CEO and Founder of Hilco Global said, “We have always been the worlds leading expert in understanding and maximizing the value of assets and the Joint Venture is another way to remain on the forefront in this space, especially as the marketplace shifts to leverage new technologies and more modern ways to deliver branding services, naming, and other intangible asset solutions.”

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