Audax Private Debt announced that, as Lead Investor, it provided Mezzanine Notes to support Sentinel Capital Partners’ investment in Market Performance Group (“MPG”), a provider of sales strategy, account management, data and analytics, and other outsourced marketing services to health, beauty, personal care, and food brands across e-commerce and brick-and-mortar retail channels.

Headquartered in Holmdel, NJ, MPG offers best-in-class omnichannel capabilities and integrated marketing solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation and Order to Cash / 3PL. Its customers include some of the largest retailers and manufacturers in the consumer-packaged goods industry. Having grown both organically and through acquisitions, Market Performance Group continues to be a leader in the omnichannel agency space.