Rosenthal Capital Group (RCG) completed three asset-based lending deals with emerging brands in the footwear, jewelry and apparel sectors. The transactions were closed by RCG’s CPG+ division, which specializes in providing non-dilutive growth capital solutions for leading consumer brands.
A footwear company with sales largely through Amazon FBA marketplace was experiencing exponential growth over the past year. The company had expanded into wholesale in 2025, and with numerous purchase orders from retailers streaming in, the company was in need of a new incremental working capital solution. With sales of more than $100 million this year alone, up from $10 million in 2024, RCG was able to provide a $5 million asset-based facility to support the company’s aggressive growth plans.
A jewelry business licensing a prominent industry name for a new lower price point product line was seeking an asset-based lending solution to fuel that particular growth opportunity for the brand. While many traditional lenders are unwilling or unable to finance jewelry businesses, RCG was able to get comfortable with the deal and stepped in to provide a $2 million facility to support the new product line.
A popular womenswear brand was looking for a lender to grow with the company as they expanded their footprint, both in wholesale as well as direct-to-consumer and their own retail stores throughout the U.S. The company’s owner had a proven track record in the apparel sector, having sold another brand to a fashion conglomerate. With deep experience in the apparel sector, RCG was a natural fit for the deal and provided a $1.5 million facility to support the company’s expansion plans.
“All three of these deals are representative of RCG’s expertise with helping emerging brands think creatively about how best to finance and support rapid growth, without diluting ownership or giving up too much equity in the company,” said Andrew Barone, SVP and Head of the CPG+ division at RCG. “Growing companies like these need experienced and thoughtful lenders that can offer much-needed liquidity for brands to expand product lines, build inventory and fuel continued sales growth.”