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JPalmer Collective Provides $5MM Financing to Sustainable Home Care Leader Clean Cult

November 11, 2025, 08:02 AM
Filed Under: Consumer Products

JPalmer Collective (JPC) announced a $5 million financing agreement with Clean Cult, the world's first company to package cleaning products in paper-based cartons.
 
The partnership represents a pivotal step in Clean Cult’s rapid expansion, enabling the brand to scale its refillable, low-waste system to millions of households and accelerate its next phase of operations and distribution at Costco, Target, Amazon and Kroger.
 
?“Clean Cult is a nimble, innovative and sustainable CPG company that aligns with JPC’s values,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “We support their mission to eliminate single-use plastic and bring transparency to cleaning, and we’re proud to partner in advancing their vision for a cleaner, more responsible future with less plastic waste.” 
 
Launched in 2019, Clean Cult is tackling the cleaning industry's biggest mess - plastic waste. As the first brand to package soaps and detergents in patented, 100% recyclable paper-based cartons, Clean Cult has reimagined home cleaning with an easy-to-use refill system that reduces single-use plastic waste by 90%. 
 
"This funding from JPC will help us strengthen our operations to meet the millions of consumers looking for sustainable home care products that are effective, beautiful and better for the planet," said?Ryan Lupberger, CEO of Clean Cult. “We partnered with JPC for their collaborative approach and our shared values.” 





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