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Crestmark Hires Parks as West Coast Region Sales Manager

April 08, 2014, 07:39 AM

Crestmark announced the addition of Robert J. Parks as First Vice President, West Coast Region Sales Manager. He will further support small middle-market businesses throughout the west coast while reporting directly to National Sales Director, Ray Morandell. Working out of the Los Angeles office, he will be part of Crestmark’s expanding and growing West Region. Parks will be a key member of the Crestmark management team and will work on building a strong west coast sales team.

Parks has an extensive asset-based lending background that spans over 25 years and was most recently with PNC Business Credit, where he worked with senior debt transactions from $5 million to 50 million.  Prior to that, he led the startups of Bay View Financial and Orion Capital Corporationp; and has also worked in management positions with Textron Business Credit, Fremont Financial, and Westar Capital.

“Crestmark’s investment in helping small businesses nationwide continues to expand. Last year’s opening of our Los Angeles-based full-service office helped to support the historic sales success Crestmark has had in the West Coast,” said Morandell.  “Now we are well-positioned to evolve to the next level with Rob leading our business development efforts.  We look to further penetrate this vital market as a national working capital provider while using our local approach to doing business. Rob will help us to scale and expand our sales management process and West Division team and allow us to ensure appropriate market implementation. We welcome Rob and look forward to the seeing the effects of his enthusiasm and drive on our West Coast efforts.”

Crestmark is a nationally known and respected FDIC-insured bank that provides innovative financial solutions for small- to medium-sized businesses. Financing solutions include asset-based lending, accounts receivable financing, lines of credit, factoring and machinery/equipment financing. Crestmark finances most business-to-business companies, and has extensive experience in helping many industries including transportation, manufacturing, staffing, petrochemical, government contractors, apparel and furniture manufacturing. Headquartered in Michigan, with locations in California, Florida, Louisiana, Tennessee, New York, and Illinois; representatives in Alabama, California, Indiana, Ohio, Maryland, North Carolina, and Texas. 

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