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Bibby Appoints Alsterberg to Regional Marketing Director

October 29, 2014, 07:28 AM

Spearheading an initiative to become the category leader in the U.S. and Canada in terms of cash flow solutions to small and mid-sized businesses, Bibby Financial Services hires Lori Alsterberg as Regional Marketing Director, Americas. In this position, Alsterberg will lead marketing strategies with the goal of leveraging the company's worldwide position and growing its U.S. and Canadian footprint.

Alsterberg brings almost 20 years of marketing experience to Bibby Financial Services, with more than ten of those years in finance. Prior to joining Bibby Financial Services, Alsterberg owned a marketing services company that delivered marketing and management consulting services to a diverse client base, optimizing integrated and multi-channel marketing, branding and sales strategies. Alsterberg served as vice president of direct marketing at CAN Capital prior to owning her marketing business. At CAN Capital, she delivered and executed a strategic marketing plan which optimized the company's direct-to-business channel, driving sales and revenue. Alsterberg has also held marketing positions with Intuit Financial Services and John H. Harland.

Alsterberg's hire is perfectly timed in an industry primed for growth. Asset-based credit line commitments increased by 9 percent in 2013, to a $200 billion industry. Bibby Financial Services provides companies several unique offerings to jumpstart businesses' revenue growth, including factoring, asset-based lending, purchase order finance and import and export factoring.

"Lori has touched all aspects of marketing, and with her depth of experience in financial services, particularly lending, she is a strong addition to our team," says Leigh Lones, CEO Americas, Bibby Financial Services. "Our goal is to grow Bibby Financial Services in the Americas, and with Lori at the helm of a team of experienced marketing and sales professionals, we couldn't be in a stronger position heading into 2015."

Bibby Financial Services is a worldwide market leader in business cash flow solutions to small- and medium-sized companies. With offices in ten North American cities and 15 countries around the world, its product portfolio includes accounts receivable finance, recourse and non-recourse factoring, non-notification factoring, export finance, purchase order finance, asset based lending, specialist solutions for the trucking sector, and it is an approved lender for the Export-Import Bank's working capital guaranty program. Bibby Financial Services is a subsidiary of a 207-year-old privately held company based in the United Kingdom.

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