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Zeta Interactive Raises $125MM From Franklin Square Capital Partners, Others

July 16, 2015, 07:14 AM
Filed Under: Technology

Zeta Interactive, a big data and analytics company, announced that it has closed a $125 million round of financing from business development companies (BDCs) advised by affiliates of Franklin Square Capital Partners (Franklin Square) and sub-advised by an affiliate of GSO Capital Partners LP (GSO), the credit platform of Blackstone. Under the terms of the investment, these BDCs will provide up to $125 million in a mix of debt and equity.

"Data, analytics and technology are transforming the marketing ecosystem," said David A. Steinberg, Zeta's Co-Founder, Chairman and CEO. "Zeta is uniquely positioned to capitalize on this major shift in how the world's leading marketers acquire new customers and make the ones they already have more valuable. We are delighted to add GSO and Franklin Square as partners and to our shareholder base. We look forward to working closely with their team as we embark on our next phase of growth."

Adds John Sculley, Zeta's Co-Founder and former CEO of Apple Computer and Pepsi Cola, "This investment will help us attract and retain world-class talent, enhance our award-winning technology platform and sharpen our offerings for our Fortune 500 and middle-market clients. This funding is a testament to the great job David and his team have done to date, as well as an indication that even bigger things are still to come."

Zeta will use the financing to enhance and expand its Gartner Magic-Quadrant-rated platform; grow its market penetration in the U.S. and UK markets; and accelerate the company's strategic acquisition strategy. Zeta has been an active acquirer in the Data, Analytics and SaaS-based technology sectors. In the past two years, the company has acquired the marketing automation platform pioneer, ClickSquared, and the Actions division of Adchemy Inc., along with its patented machine learning platform.

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