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LBC Credit Provides Financing to Support Become & Acquisition

August 11, 2015, 08:00 AM
Filed Under: Technology

LBC Credit Partners ("LBC") provided a $70.5 million senior secured term loan to support the acquisitions of Become, Inc. (“Become”) and (“PriceGrabber”) by Connexity, Inc. (“Connexity”), a Symphony Technology Group portfolio company. The proceeds were also used to refinance existing indebtedness.

Headquartered in Los Angeles, Connexity is a technology and data-driven marketing services company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales. Connexity offers a range of marketing solutions for retailers, marketers, and their agencies, including search marketing, syndicated product listings, targeted display advertising, and audience targeting.

Become is a leader in managing CPC product listings ads, serving retailers and publishers in the U.S., Germany, U.K., France, and Italy.  The December 2014 acquisition significantly increased Connexity’s geographic footprint in markets like Germany and Italy and enabled Connexity to bring its extended set of products, from programmatic display to managed search services to insights, to customers in those markets.

Connexity acquired PriceGrabber in June 2014.  Together, the combined company is one of the world's largest sources of high intent shopping leads that result in over $2 billion in annual sales for retailers and brands. PriceGrabber's expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from leading online shopping destinations such as Yahoo!, and

LBC Credit Partners served as Administrative Agent for the senior secured term loan facility.

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