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Hilco Streambank to Market All IP Assets Associated With A&P

October 26, 2015, 07:52 AM
Filed Under: Bankruptcy

Hilco Streambank has been hired as the intellectual property disposition and sales agent of The Great Atlantic & Pacific Tea Company, Inc. ("A &P"). The sale includes all intellectual property associated with the following store banners – A &P®, Pathmark®, Waldbaum's®, Super Fresh®, Food Basics® and Best Cellars® -- and private label product brands such as America's Choice®, Woodson & James®, Green Way™, Jane Parker®, Via Roma®, and Live Better® among others. The sale is being conducted pursuant to Section 363 of the Bankruptcy Code in A &P's Chapter 11 case pending in the United States Bankruptcy Court for the Southern District of New York.

The A &P brand has a rich history in the development of modern retail grocery. The company opened its first shop in 1859 on Vesey Street in NYC and established The Great Atlantic & Pacific Tea Company brand to commemorate the Transcontinental Railway in 1869. At its height, the A &P banner was spread from coast to coast. A &P generated total gross sales of approximately $6.5, $5.8, and $5.5 billion in 2012, 2013, and 2014 respectively. As of October 2015 the Company operated 297 stores under its various banners throughout New Jersey (103), New York (135), Pennsylvania (34), Connecticut (14), Delaware (9), and Maryland (2).

"The A &P banners, trademarks and brands have longstanding and strong recognition by consumers in the Northeast as well as other markets throughout the country," said Hilco Streambank EVP – David Peress. "A &P offers a robust portfolio of private label brands across multiple categories with innovative formulations and labeling, accompanied by rich content including signage, websites and videos," Peress added.

Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Over the last three years Hilco Streambank has become a leader in the IP valuation and disposition market, representing brands across various industries. Having completed numerous transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through and, Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet and telecom communities. Hilco Streambank is part of Northbrook, Illinois based Hilco Global , a worldwide financial services company and leader in helping companies maximize the value of their assets.

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