FREE MEMBERSHIP Includes » ABL Advisor eNews + iData Blasts | JOIN NOW ABLAdvisor Gray ABLAdvisor Blue
Skip Navigation LinksHome / News / Read News


SheKnows Media Receives $22MM Facility from Ally Corporate Finance

January 26, 2016, 07:00 AM
Filed Under: Media

SheKnows Media, a leading women’s media company with 92.5 million unique visitors per month* and a total reach of 256 million social media fans, today announced that it has closed an expanded credit facility of $22 million through Ally Corporate Finance in fourth quarter 2015.

“In December 2015, we achieved our peak audience reach of 92.5 million and we rank first within comScore’s Lifestyles category in Female Audience – a position we’ve held firmly for the 13th consecutive month,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “This last year has been marked by incredible growth for the company. In particular, we have successfully completed the integration of BlogHer, which we acquired in November 2014. In a world where women dominate wallet share and make the lion’s share of purchasing decisions, Ally recognizes the long-term potential of this unrelenting and consistent growth. I could not be more pleased to have them on board as our preferred financing source.”

SheKnows Media initiated fundraising effort to enhance and scale its Momentum technology platform. Momentum is SheKnows Media’s proprietary content and community engine, where brands and the Company’s 21,000-member influencer community converge. The platform allows influencers to develop and distribute authentic content at scale, while guaranteeing user engagement for each campaign. Brands who leverage Momentum can track all activity in a real-time interface verified by third-party performance data.

In addition to Momentum, SheKnows Media will leverage the capital received from Ally to deepen its value proposition to advertisers by offering an even more robust end-to-end suite of premium branded content and influencer marketing solutions.

Franklin Vincent, SheKnows Media’s Chief Financial Officer, added, “We are excited to work with the media and technology finance team at Ally, as they understand the Company’s capital needs in our stage of growth. They have provided us with a creative and flexible credit facility that will give us access to working capital as we execute our expansion and product development plans in 2016 and beyond.”

Financial terms of the deal between Ally and SheKnows Media were not disclosed.

“We are very pleased to provide financing to a top women’s lifestyle site such as SheKnows Media as it continues to grow its audience in the digital media segment,” said Richard Suhl, Group Head of Ally Technology Finance. “This transaction demonstrates Ally’s commitment to expanding its presence in the media and technology sectors. We have a dedicated team with expertise in servicing digital and technology-based businesses, and this expertise was a key factor in securing this relationship with the team at SheKnows Media.”

Guggenheim acted as exclusive financial advisor to SheKnows Media in the financing.

Comments From Our Members

You must be an ABL Advisor member to post comments. Login or Join Now.