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Deloitte Advises Original Additions TopCo in Sale to PDC Brands

June 03, 2016, 07:25 AM
Filed Under: Industry News

Deloitte acted as the exclusive financial advisor to Original Additions TopCo Limited (Original Additions), a London-based beauty company and portfolio company of Lloyds Development Capital (LDC), in its sale to PDC Brands (PDC), a portfolio company of Yellow Wood Partners LLC (Yellow Wood). The transaction closed on April 4, 2016.

"The acquisition is a really positive development for both businesses. Following a very successful five years of growth working alongside LDC, we now enter a new and dynamic phase for Original Additions that I believe will see us grow sharply in international markets, and particularly in the USA," said Simon Zussman, managing director, Original Additions.

"We have worked closely with Original Additions over the last 12 months and believe this to be a great result for all parties. We strive to work with clients who lead in their respective markets and Original Additions embodies this objective. This deal is also yet another example of a thriving US - UK M&A deal corridor, which is now one of the largest bilateral cross-border deal corridors in the world by value and volume. I certainly don't expect this to be the last transaction of its kind," said David Jones, UK partner, Deloitte Financial Advisory.

Original Additions, founded in London on the Kings Road in Chelsea, offers three market-leading beauty brands: Eylure (false eyelashes), Elegant Touch (nailcare) and Salon Systems (professional beauty products). It has a distribution network spanning 40 countries, most of the major drug, beauty and fashion chains, and more than 40,000 retail customers worldwide.

PDC Brands was founded in 1981 and is a leader in the beauty, personal care, and wellness space. PDC's brands, including Dr Teal's, Body Fantasies, Bod Man, Cantu, Bodycology, and Calgon, are found in major mass, chain drug, grocery and specialty retailers throughout the US and more than 50 markets globally.

Yellow Wood Partners, LLC focuses on providing private equity in support of leveraged buyouts, growth recapitalizations, and large minority financings of lower middle market companies across the consumer sector.

Deloitte Corporate Finance LLC (DCF) provides strategic advisory services and M&A advice that help corporate, entrepreneurial and private equity clients create and act upon opportunities for liquidity, growth and long-term advantage. With an in-depth understanding of the marketplace and access to a global network of investment bankers, we help clients confidently pursue strategic transactions in both domestic and global markets.

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