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BNP Paribas, Others Provide $47MM in Debt Financing to Teads

August 03, 2016, 07:21 AM
Filed Under: Marketing
Related: BNP Paribas

Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, announced that it has raised €43 Million ($47 Million) of new debt financing, thanks to a bank syndicate including BNP Paribas, Bank of China, HSBC, Banque Palatine and BPI. The cash will be used to acquire ad tech companies whose technology will reinforce Teads' leading position in the video advertising industry, and to fund the company's expansion into the Asian market.

Pierre Chappaz, Teads Executive Chairman, said: "I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world. This financing demonstrates the trust they have in Teads' management capability to keep the right balance between growth and profitability."

Teads has been profitable for the last four years. M&A targets for Teads may include smaller ad tech startups developing technologies that Teads can leverage to enrich its services to premium publishers and advertisers.

Teads already has a significant foot-hold in Japan and will expand into South-East Asia this year, and China next year. Christian Guinot, former President at MEC China, is joining Teads to drive the Asian operations from the newly set-up Singapore hub.

Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory, monetising it through programmatic buying, their own sales force, or third parties including Teads Managed Services.

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