Second Avenue Capital Partners provided a USD $20 million senior secured credit facility to RUDSAK, one of Canada's most iconic lifestyle brands, renowned for its timeless design in outerwear, apparel, and accessories. In addition to the credit facility from SACP, Investissement Québec provided RUDSAK with complementary subordinated financing.

The new financing enhances liquidity and gives RUDSAK greater flexibility to invest in its future, including the continued expansion of its e-commerce and wholesale channels.
 
Founded in 1994 by CEO Evik Asatoorian, RUDSAK is recognized for its distinct aesthetic, fusing bold design and craftsmanship with premium materials. Positioned at the intersection of fashion, art, and culture, the brand has evolved into a global lifestyle company with a loyal customer base and increasing international recognition.
 
Today, RUDSAK offers a full assortment of men's and women's outerwear, apparel, footwear, and accessories. Its direct-to-consumer network includes 20 full-line stores across Canada and four mall-based locations in the United States, complemented by growing digital and wholesale channels.

"RUDSAK has demonstrated strong brand equity and consistent customer demand in a competitive retail environment," said Andrew Prunier, Founding Member and Head of the Portfolio Team at SACP. "This credit facility is structured to provide the liquidity and flexibility needed to support growth and operational execution, while allowing the company to stay true to the brand identity that drives consumer loyalty. We believe this financing positions RUDSAK for stable, sustainable long-term performance."

"The team at SACP understands how the integration of fashion and function is fundamental to both our brand DNA and our growth strategy," said Evik Asatoorian, CEO of RUDSAK. "It is refreshing to work with a financing partner that recognizes and supports what differentiates RUDSAK in the market. SACP's financing solution provides a durable foundation for our growth trajectory–allowing us to keep innovating while staying true to who we are."

This transaction exemplifies how SACP combines extensive industry insight with a hands-on, collaborative approach. The firm provides financing to companies that strike the right balance between innovation and operational discipline—businesses that pursue new ideas while maintaining the focus and structure needed for long-term success. 

EY Parthenon Corporate Finance served as the exclusive financial advisor, and KRB Lawyers served as legal counsel to RUDSAK. Miller Thomson LLP acted as legal counsel for SACP.