Rosenthal & Rosenthal announced that, going forward, the 87-year-old company will be doing business under a new moniker, Rosenthal Capital Group (RCG).
 
The name change, refreshed branding and the New York headquarters move to Park Avenue all mark an important milestone in the company’s history, as the third and fourth generations of Rosenthal family leadership continue to evolve the firm to keep pace with an ever-changing global marketplace.
 
“The world is simply not the same place it was when our grandfather founded our firm in 1938,” said Peter Rosenthal, Co-President of Rosenthal Capital Group. “As the next generation proudly leading the company into the future, it’s our responsibility to recognize when it’s time to pivot so that we can continue to meet the unique and changing needs of our clients and help them unlock their full potential.”
 
“Today more than ever, our job is to help our clients take advantage of new opportunities, be prepared for (and weather) whatever challenges may come their way and fuel their companies’ growth so that they are well positioned for success,” said Ken Kleiner, Co-President of Rosenthal Capital Group. “That was our grandfather’s mission when he established our firm, and it’s still our mission today.”
 
In addition to the new company name, Rosenthal Capital Group also relocated its long-time New York City headquarters to new offices at 300 Park Avenue earlier this Spring. The firm has grown its geographic footprint considerably in the past few years, adding offices in Atlanta, High Point, NC and most recently Chicago.
 
In recent years, Rosenthal Capital Group has expanded its product offerings, executing three major acquisitions since 2018, the most recent being the acquisition of Accord Financial Corp.’s U.S. equipment leasing division. In addition to the newest Equipment Financing division, the current leadership team also established a robust Purchase Order Financing division and CPG+, a division dedicated to non-dilutive growth capital solutions for leading consumer brands.

“This is truly an exciting time of new beginnings for us,” said Cassie Rosenthal, Chief Marketing Officer at Rosenthal Capital Group, who spearheaded the firm’s rebranding efforts. “We’re proud to continue our grandfather’s legacy and we remain as committed as he was to being the go-to leading alternative lender in the United States.”