Truist Financial Corporation hired Charles Alston as head of its new Nonprofit Hospitals, Higher Education and Government (HHG) banking team to drive focused growth and deepen client relationships.

As part of the Truist Specialized Industries team within the expanded Commercial and Corporate Banking business, HHG serves more than 1,000 clients that includes nonprofit hospitals, colleges and universities, and municipal and government entities. The team offers tailored strategic advice and delivers holistic financial solutions to meet the complex needs of these clients, including public finance and trading, payments, credit and cash management.

"Charles is a proven leader with a deep knowledge of these sectors, and he has a strong record of building successful teams known for innovation and caring for clients," said Jason Cagle, head of Specialized Industries at Truist. "The HHG team is new in name only as we've been serving nonprofit and government clients for decades. We are confident Charles will lead this new focused and dedicated team to accelerate growth across the country."

Alston has more than three decades of financial services experience with 20 years dedicated to leading coverage of hospitals, higher education, and nonprofits. Most recently Alston served as the market executive for Bank of America's Healthcare, Higher Education, and Not-for-Profit business covering the Southeast. He brings a diverse leadership background in treasury management, credit products, relationship management, and industry strategy. 

He has been a member of the Health Management and Policy Advisory Board at the University of Miami Herbert Business School since 2011, serving as chair from 2016-2021.

Alston has a bachelor's degree in business administration from the University of North Carolina at Chapel Hill and is a member of the Association of Financial Professionals, the Healthcare Financial Management Association, and holds the Certified Treasury Professional "CTP" designation from the AFP, in addition to other securities licenses.

Alston will be based in Jacksonville, Florida, and will report to Cagle, who was named head of Specialized Industries at Truist earlier this year.

HHG is one of several practices that make up the Specialized Industries team. The teams bring distinct solutions across Association Services (homeowner associations and property managers); Dealer Services (auto); Senior Care; Trustee Management; Mid/Small Cap Sponsors as well as Industry and Corporate Finance advisory.