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Square 1 Bank Announces Credit Facility to 4C Insights

February 06, 2015, 07:43 AM
Filed Under: Specialty Industries

Square 1 Bank announced that it has provided a credit facility to Chicago-based 4C Insights, Inc., a big data analytics and social intelligence company offering advertising and measurement platforms. Credit facility proceeds will help to support the company's continued growth.

An industry leader in the rapidly evolving big data market, 4C collects public social data and applies exclusive analysis and mapping algorithms to determine how digital consumer behavior affects brand affinity. Brands and agencies can then apply this knowledge to enhance the effectiveness of their audience communication and media planning. In addition, the company's social ad-buying platforms use a proprietary social affinity currency built on affinity intelligence that tells brands and networks who to target, empowering users to create more effective social advertising campaigns.

"Affinity-based intel is a marketing power goldmine for brands, agencies and the media," said Lance Neuhauser, chief executive officer of 4C. "Using insights from our platform on how consumers think and why they choose one brand over another, these companies can significantly increase the effectiveness of their advertising. Square 1 Bank gets the value we're offering our clients. We appreciate their knowledge of the ad tech space and support of our growth in this market."

Ryan Dammeyer, managing director of Square 1 Bank's Midwest region added, "Having worked in marketing technology, I understand first-hand the complex challenges that 4C is helping their clients solve. With the company's strong partnerships, in-house expertise and data chops, I believe its platform delivers powerful insights, and ultimately ROI, to brands. We are proud to support 4C's ongoing growth."

Square 1 Bank is a full service commercial bank dedicated exclusively to serving the financial needs of the venture capital community and entrepreneurs in all stages of growth and expansion.

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