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FocalPoint Advises Good Sportsman Marketing in Recapitalization by Huron Capital

June 29, 2016, 07:19 AM
Filed Under: Marketing

Good Sportsman Marketing, LLC (GSM or the Company), a Dallas based leading designer and supplier of branded consumer electronics and accessories for the hunting, shooting, and outdoor recreation market, has been recapitalized by Huron Capital Partners, LLC (Huron). FocalPoint Securities served as exclusive financial advisor to GSM.

Founded in 1999, GSM specializes in bringing new and innovative products to the outdoor and recreational enthusiast market. The Company offers a comprehensive portfolio of products, consisting of some of the most recognizable brands in the hunting and outdoor product market. These brands include Stealth Cam®, which is a pioneer in the field of technologically advanced surveillance and game scouting cameras; Walker's®, a leader in hearing protection and amplification; and Cyclops®, which offers a diverse range of specialty outdoor and portable lighting products.  Other well-established brands within the GSM family include American Hunter, Western Rivers, and Maestro game calls.

Tim Schnell, GSM's Founder and owner, commented, "We are extremely pleased with the results of this process. We were intently focused on maintaining GSM's legacy and ensuring continued service and quality for our valued customers, as well as securing a partner that could offer the resources needed to further support the vast growth opportunities in the business. FocalPoint not only found us a partner to satisfy all of these goals, but they also provided expert insight and valuable strategic advice throughout the process and ultimately steered this transaction to an expeditious close. I am excited to have Huron working with GSM's outstanding management team to help take the Company to new heights."

"GSM has built a great portfolio of products for the hunting enthusiast," said Sean Roberts, Principal at Huron Capital. "We will be looking to further expand the presence of GSM's brands by investing in sales and marketing efforts and developing new products, while also seeking strategic add-on acquisitions."

Peter Mogk, Senior Partner at Huron Capital added, "FocalPoint did a terrific job running a professional process from start to finish.  We really appreciate their hands on approach."

Duane Stullich, Managing Partner at FocalPoint added, "I'd like to thank our client for entrusting us with this very important transaction, and Huron for their integrity and responsiveness throughout the transaction timeline.  We think this is a fantastic outcome for everyone involved."
Founded in 1999, Huron Capital has raised over $1.1 billion in capital through four committed private equity funds and invested in over 100 companies, and its portfolio companies have employed over 7,500 people throughout North America. Huron Capital's sector focus includes specialty manufacturing, business services, consumer goods & services, and healthcare.

FocalPoint is an independent investment bank, specializing in mergers and acquisitions, private placements (both debt and equity), financial restructurings and special situation transactions. With offices in Los Angeles and Chicago, the firm serves middle-market clients throughout the U.S. and has a dedicated focus on branded consumer products. Since its inception in 2002, FocalPoint has completed approximately $5 billion in transactions.

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