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Floorplan 101: Challenges, Trends and Opportunities for Asset-Based Lenders

Date: Jul 20, 2022 @ 03:00 PM
Filed Under: Industry Insights

Wholesale finance industry expert Kurt Ruhlin from Solifi (formerly IDS, White Clarke Group, and William Stucky & Associates), discusses why asset-based lenders should consider adding floorplan finance (AKA wholesale finance) to their portfolio of products. In this webinar, we explore:

  • What is wholesale finance / floorplan finance?
  • Reasons asset-based lenders should consider this untapped revenue stream
  • Current market challenges, trends, opportunitie
  • How technology such as software-as-a-service (SaaS) and an open finance platform can provide value to asset-based lenders and secured finance firms today and in the future.
Sponsored By:
Solifi Secured Finance Technology
Kurt Ruhlin
Wholesale Finance Industry Expert | Solifi
A seasoned wholesale finance industry expert with Solifi, Kurt Ruhlin has more than 30 years of experience in the inventory finance industry. He spent his first 15 years on the business side before moving over to IT to develop technology solutions for the industry. Ruhlin’s extensive career includes leadership roles with ITT Commercial Finance, GreenTree Financial, CompuCom Consulting, and White Clarke Group – now known as Solifi. Leading the custom development of inventory finance systems for GreenTree Financial, Bombardier Capital, and Bank of America are among his career highlights. Today, Ruhlin leads the U.S. wholesale finance management team at Solifi, a global fintech software partner for secured finance.
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