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Mitigating Risk and Creating Efficiencies with a Wholesale Finance SAAS Platform

Date: Jul 20, 2023 @ 07:00 AM
Filed Under: Industry Insights

Kurt Ruhlin, Wholesale Finance Industry Expert from Solifi, shares his unique insights into the nuances of wholesale finance, commonly called floorplan finance, and provides insights into the benefits a SAAS platform can provide to both existing and prospective wholesale finance lenders. Ruhlin discusses some of the challenges to entering this lending segment as well as how a SAAS platform can significantly automate and improve portfolio risk management.

Sponsored By:
Solifi Secured Finance Technology
Kurt Ruhlin
Wholesale Finance Industry Expert | Solifi
A seasoned wholesale finance industry expert with Solifi, Kurt Ruhlin has more than 30 years of experience in the inventory finance industry. He spent his first 15 years on the business side before moving over to IT to develop technology solutions for the industry. Ruhlin’s extensive career includes leadership roles with ITT Commercial Finance, GreenTree Financial, CompuCom Consulting, and White Clarke Group – now known as Solifi. Leading the custom development of inventory finance systems for GreenTree Financial, Bombardier Capital, and Bank of America are among his career highlights. Today, Ruhlin leads the U.S. wholesale finance management team at Solifi, a global fintech software partner for secured finance.
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