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TD Recognized as Market Leader in Digital Customer Engagement by Industry Banking Reports

June 28, 2022, 07:00 AM
Filed Under: Banking News

New reports from, Comscore, and Touchpoint Group/Curinos, place TD Bank Group (TD) in the top spots in Canada across several digital consumer, engagement, adoption and experience categories. With an increased number of Canadians using digital channels to meet their banking needs, TD's recognition as a leader in these key categories further validates the Bank's continued commitment to providing innovative digital solutions for its customers.
"Developing a deeper understanding of our customer needs and preferences, especially in this current environment, has been critical," says Rizwan Khalfan, Chief Digital and Payments Officer, TD Bank Group. "We are focused on meeting the evolving needs of our customers and continuing to deliver personal and connected experiences that help them bank when and how they want."
According to (formerly App Annie), a Unified Data AI company, the TD app is the top banking app among Canadian banks1, holding the first spot in a number of key mobile categories, including:

  • Based on reports from, the TD app is the Most Used Canadian Retail Banking app as measured by the number of average monthly active users (MAUs). In addition, TD has held the top spot for MAUs for the past eight years. The TD app is also the Most Downloaded Retail Banking app in Canada and has been the industry leader in new monthly downloads based on data collected by for 28 consecutive months between September 2019 – December 2021.
  • TD was also deemed by to be a market leader among the Big 5 Canadian bank apps for mobile user "stickiness" as determined by open rate and average active days, and "audience attention" which is determined by tracking both average MAUs and average time per user.

According to Comscore, a global media measurement and analytics firm, TD is the #1 digital bank in Canada with the highest digital reach among adult Canadians.2 Further, Comscore noted TD's digital leadership across both online and mobile properties in Canada, leading in the Canadian Digital banking space in a number of areas, including:

  • Highest web-traffic among Canadian banks for unique visitors.3
  • Ranked #1 for both unique visitors and mobile web engagement (e.g. total time spent).4

According to Mobile Customer Experience Analytics, a partnership between Touchpoint Group and Curinos, TD is the highest rated app among Canadian Big 5 banks based on engaged customer feedback during the past 12 months.5 During the most recent 6-month period, the TD app outperformed apps from other leading Canadian banks in a number of areas.6  TD customers identified the following key attributes of the TD app:

  • 'Ease of use;' the app is 'speedy' and 'simple to navigate'
  • Strong overall customer satisfaction
  • Offers a positive banking experience with services such as mobile cheque deposit

"As a customer-focused organization, we're always looking to bring innovative experiences forward across our digital platforms. We continue to work on creating new capabilities and keeping the digital customer experience at the core of our thinking," says Khalfan.

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